Big Brands at MAGIC

These apparel, accessory, and footwear brands are big for a reason — because they sell! Check out a sampling of some of the idustry leaders you can meet at MAGIC this February here.


The #1 reason why customers don’t come back to a store is the staff’s attitude. 14% don’t come back because they’re not satisfied with the product. And only 9% don’t come back because of the price.

The stats don’t lie. In fact, they prove that your sales staff can make or break your retail business. This August at The MAGIC Seminar Series, top fashion consultant Mercedez Gonzalez of Global Purchasing Companies filled us in on her tips for recruiting a world-class sales staff. Learn more here...


Where have all the retail customers gone? The truth is, they’re still in store, and shopping more than ever. In 2016 in the United States, apparel sales climbed by 4% with apparel ranking as the best performing online retail category. But it’s no doubt, where consumers are shopping and why is changing. How can you capitalize in the current fashion climate?

Find out from our fashion experts at MAGIC’s August 2016 Seminar Series here.

Don't Miss these BIG CHILDRENS BRANDS at MAGIC this February. 

It’s never too early to become a fashionista.  Give the gift of FASHION this season – or at least the gift of fashion accessories.  These precious little gifts will be perfect for your precious little gifts.  

Playing outside isn’t just for summertime!  The cooler, crisp days of fall are made for that game of football or even just jumping in a pile of leaves.  Sweaters, denim jackets or puffy vests are the perfect pieces for playing outside afterschool or over the weekends.  So, no standing on the sidelines – get up and get outside and play!


Get the insider scoop and discover the Children's S/S 2017 trends in apparel and footwear that were seen at MAGIC this past August. We combed the show floors to find the trending styles, prints and patterns, colors, details and inspiration across Children's Club MAGIC, IN PLAY at FN PLATFORM and WSA@MAGIC.

Not only have we added MRket, STITCH and AccessoriesTheShow to the Mandalay Bay Convention Center, we've had some shows move around this August. Check out what shows have moved, the new floor plans and transportation for the upcoming show here:

Is this your first time to MAGIC? Looking for some tips to get you #MAGICReady? ...we've got you covered!
Hear directly from MAGIC attendees & exhibitors how to best prepare for the upcoming show and check out our tips on attending MAGIC.

Tips for Attending MAGIC


This August, we've partnered with Uber as our official rideshare partner to help you with all your transportation needs. 
New Uber riders & ShopTheFloor members are getting hooked up. Check out the details below - 

Uber at MAGIC - Transportation Maps


Explore the best emerging and established children's contemporary apparel brands at Children's Club MAGIC and the world's leading children's footwear brands at IN PLAY within FN PLATFORM and also at WSA@MAGIC. All this August at the Las Vegas Convention Center.

MAGIC Parties & Events

With MAGIC right around the corner (...less than 20 days, but who's counting?) it's time to start planning which events and parties to attend.
Check out the complete MAGIC Parties and Events schedule & hear from fellow partygoers below.

We had the pleasure of chatting with Menswear Buyer, Mithun Ramanandi at one of our favorite brands, French Connection and got a sneak peak of their SS17 men's collection. With PROJECT New York just a few days away, we got the scoop on what’s happening in the world of men’s fashion and what to expect at the show. Check it out here.

Behind the Brand - French Connection

See your best-loved children's brands and discover new favorites flipping through the MAGIC children’s Spring/Summer 2017 lookbook.  Discover apparel and accessories brands from Children's Club MAGIC, and footwear brands from IN PLAY at FN PLATFORM and WSA@MAGIC. Do a little research now, see a lot of great brands at the show!