Get the insider scoop and discover the Children's S/S 2017 trends in apparel and footwear that were seen at MAGIC this past August. We combed the show floors to find the trending styles, prints and patterns, colors, details and inspiration across Children's Club MAGIC, IN PLAY at FN PLATFORM and WSA@MAGIC.

Not only have we added MRket, STITCH and AccessoriesTheShow to the Mandalay Bay Convention Center, we've had some shows move around this August. Check out what shows have moved, the new floor plans and transportation for the upcoming show here:

Is this your first time to MAGIC? Looking for some tips to get you #MAGICReady? ...we've got you covered!
Hear directly from MAGIC attendees & exhibitors how to best prepare for the upcoming show and check out our tips on attending MAGIC.

Tips for Attending MAGIC


This August, we've partnered with Uber as our official rideshare partner to help you with all your transportation needs. 
New Uber riders & ShopTheFloor members are getting hooked up. Check out the details below - 

Uber at MAGIC - Transportation Maps


Explore the best emerging and established children's contemporary apparel brands at Children's Club MAGIC and the world's leading children's footwear brands at IN PLAY within FN PLATFORM and also at WSA@MAGIC. All this August at the Las Vegas Convention Center.

MAGIC Parties & Events

With MAGIC right around the corner (...less than 20 days, but who's counting?) it's time to start planning which events and parties to attend.
Check out the complete MAGIC Parties and Events schedule & hear from fellow partygoers below.

We had the pleasure of chatting with Menswear Buyer, Mithun Ramanandi at one of our favorite brands, French Connection and got a sneak peak of their SS17 men's collection. With PROJECT New York just a few days away, we got the scoop on what’s happening in the world of men’s fashion and what to expect at the show. Check it out here.

Behind the Brand - French Connection

See your best-loved children's brands and discover new favorites flipping through the MAGIC children’s Spring/Summer 2017 lookbook.  Discover apparel and accessories brands from Children's Club MAGIC, and footwear brands from IN PLAY at FN PLATFORM and WSA@MAGIC. Do a little research now, see a lot of great brands at the show!

Stars, stripes, red, white and blue! With 4th of July just around the corner we are paying tribute to the American flag and have rounded up patriotic styles for kids of all ages - infants, toddlers, boys and girls can all show their festive spirit on independence day with star spangled pieces and striped looks, all from MAGIC children’s brands.

Explore the new Mandalay Bay Convention Center floor plan for MAGIC August 2016 below - 

Mandalay Bay Convention Center - Floorplan

Explore the new Las Vegas Convention Center floor plan for MAGIC August 2016 below - 

Las Vegas Convention Center - Floorplan


Brand management relies heavily on its social platform. An online presence is key in setting apart a brand among the many. When it comes to the MAGIC brands that are thriving in the social media realm, many come to mind. Here we take a moment to highlight a few of those honing in on their specific approach in crafting their individual successes through such a complex yet necessary medium. 

Read more here >>