Consumers are all about finding new brands, styles and inspiration through social media. These MAGIC brands have a serious social following, meaning consumers are not only interested in them, but shopping them as well. Check them out here.

MAGIC Brands Leading the Way in Social Media

SOCIAL MEDIA 101 Brought to you by UBM Fashion

Ron Cates, a digital marketing icon, discusses the incredible benefits of utilizing email and social media. Learn important, easy-to-follow strategies that will enhance your store’s name, grow your online audience, and ultimately improve your bottom line. Watch the video here »

Friday, January 06 2017

Check out these MAGIC children's brands leading the way in social media! 

The Future of Fashion: The Influencer's Role in See-Now-Buy-Now Fashion

Live from the MAGIC Seminar Series, Wendy Bendoni (Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY) will explore the future of fashion and the introduction of “See-Now-Buy-Now” directly off the runway. 

Explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future. The insight gained will provide an intuitive look at what drives consumers’ interest with featured trends and creative innovations to feed the growth of your business. Watch the video here »

NEW MAGIC Brands to Know NOW

MAGIC grants you access to the hottest new and up-and-coming brands in womenswear, menswear, footwear, children's and accessories, as well as textiles and materials. Check out a sneak peek of some of the new brands you can meet at MAGIC this Feburary 2017, as well as a preview in some of the most innovative materials for 2017.

Discover some of the NEW CHILDRENS BRANDS at MAGIC this February! 

Monday, December 19 2016

Explore the top trends in women’s, men’s, footwear, children’s and global street style for Fall/Winter 2017.


WWD Studios, a sophisticated media network producing unprecedented, exclusive, relevant, and up-to-the-minute content is making its MAGIC debut this February at the Las Vegas and Mandalay Bay Convention Centers. The studio’s aim is to provide content, conversation, and connections to fashion communities around the world live from the MAGIC show floor. 

Find out more about our can’t-miss initiatives happening this February below. 


Flip through our interactive MAGIC Children's trend reports for Autumn/Winter 2017. 

Thursday, December 08 2016

One of the best parts about the holiday season is all that time off!  It’s winter break and time to dress for fun time, play time or some much needed nap time.  Children’s Club MAGIC brands have options for the stylish and the festive little dressers in your family.

Big Brands at MAGIC

These apparel, accessory, and footwear brands are big for a reason — because they sell! Check out a sampling of some of the idustry leaders you can meet at MAGIC this February here.


The #1 reason why customers don’t come back to a store is the staff’s attitude. 14% don’t come back because they’re not satisfied with the product. And only 9% don’t come back because of the price.

The stats don’t lie. In fact, they prove that your sales staff can make or break your retail business. This August at The MAGIC Seminar Series, top fashion consultant Mercedez Gonzalez of Global Purchasing Companies filled us in on her tips for recruiting a world-class sales staff. Learn more here...


Where have all the retail customers gone? The truth is, they’re still in store, and shopping more than ever. In 2016 in the United States, apparel sales climbed by 4% with apparel ranking as the best performing online retail category. But it’s no doubt, where consumers are shopping and why is changing. How can you capitalize in the current fashion climate?

Find out from our fashion experts at MAGIC’s August 2016 Seminar Series here.

Don't Miss these BIG CHILDRENS BRANDS at MAGIC this February. 

It’s never too early to become a fashionista.  Give the gift of FASHION this season – or at least the gift of fashion accessories.  These precious little gifts will be perfect for your precious little gifts.