We want to make sure you have the absolute best show, so we've put together some tools, videos and resources to help you prepare for our upcoming show. Check them out here »

Friday, February 17 2017

Watch this recorded webinar, brought to you by Mercedes Gonzalez, Director of Global Purchasing Companies. 
During this session, Mercedes will cover insider tips that every buyer should know, including which shows you should shop, not-to-miss brands, how to navigate the shows, the best questions to ask vendors, how to follow-up with vendors after the show and much more.

Everything You Need to Know Before Attendee MAGIC

Discover all the children's apparel, footwear and accessories; create your to-do “must see” brands list and find out where you can get a really great pink sprinkled donut every morning!  It’s all about to happening this February at Children's Club MAGIC, IN PLAY AT FN PLATFORM and WSA@MAGIC.

This February, WWD Studios is making its MAGIC debut at the Las Vegas and Mandalay Bay Convention Centers. UBM Fashion, in partnership with WWD Studios will be bringing added excitement with live coverage about the latest Fashion Week trends, brand spotlights, how to win in the social media game, and much more! Learn more here »

WWD Studios LIVE at MAGIC this February

Accessories are on the rise, so we at MAGIC have reimagined the way you shop accessories to ensure your shopping trip is not only efficient, but fun! Check out our accessory destinations and some of the hottest women's accessory brands you can meet at MAGIC this February here.

The February MAGIC Brand Books are here. They're the perfect way to immerse yourself in the latest trends, make your must-see exhibitor list, and prepare to shop the most incredible selection of fashion this February at MAGIC. Check them out here »


The Official February 2017 MAGIC Buyer's Guides are here. Get a sneak peek of can't-miss-brands, show maps and a day-by-day list of events and seminars all organized by buying category. Start prepping for your upcoming Vegas trip here!

MAGIC Buyer's Guides

Consumers are all about finding new brands, styles and inspiration through social media. These MAGIC brands have a serious social following, meaning consumers are not only interested in them, but shopping them as well. Check them out here.

MAGIC Brands Leading the Way in Social Media

SOCIAL MEDIA 101 Brought to you by UBM Fashion

Ron Cates, a digital marketing icon, discusses the incredible benefits of utilizing email and social media. Learn important, easy-to-follow strategies that will enhance your store’s name, grow your online audience, and ultimately improve your bottom line. Watch the video here »

Friday, January 06 2017

Check out these MAGIC children's brands leading the way in social media! 

The Future of Fashion: The Influencer's Role in See-Now-Buy-Now Fashion

Live from the MAGIC Seminar Series, Wendy Bendoni (Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY) will explore the future of fashion and the introduction of “See-Now-Buy-Now” directly off the runway. 

Explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future. The insight gained will provide an intuitive look at what drives consumers’ interest with featured trends and creative innovations to feed the growth of your business. Watch the video here »

NEW MAGIC Brands to Know NOW

MAGIC grants you access to the hottest new and up-and-coming brands in womenswear, menswear, footwear, children's and accessories, as well as textiles and materials. Check out a sneak peek of some of the new brands you can meet at MAGIC this Feburary 2017, as well as a preview in some of the most innovative materials for 2017.

Discover some of the NEW CHILDRENS BRANDS at MAGIC this February! 

Monday, December 19 2016

Explore the top trends in women’s, men’s, footwear, children’s and global street style for Fall/Winter 2017.