Blogs tagged under MAGIC Seminar Series

The Future of Fashion: The Influencer's Role in See-Now-Buy-Now Fashion

Live from the MAGIC Seminar Series, Wendy Bendoni (Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY) will explore the future of fashion and the introduction of “See-Now-Buy-Now” directly off the runway. 

Explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future. The insight gained will provide an intuitive look at what drives consumers’ interest with featured trends and creative innovations to feed the growth of your business. Watch the video here »


Where have all the retail customers gone? The truth is, they’re still in store, and shopping more than ever. In 2016 in the United States, apparel sales climbed by 4% with apparel ranking as the best performing online retail category. But it’s no doubt, where consumers are shopping and why is changing. How can you capitalize in the current fashion climate?

Find out from our fashion experts at MAGIC’s August 2016 Seminar Series here.