Blogs tagged under merchandising

playground is the newest addition to the MAGIC Tradeshow family. For its first season, playground featured the best brands in this category today.

playground is the newest addition to the MAGIC Tradeshow family. For its first season, playground featured the best brands in this category today. From Splendid to DL 1961 Premium, our children's brands were met with buyer enthusiasm and amazing sales orders.

Kate Spade created a successful marketing technology strategy to develop retail site engagement. This is how all brands can do the same.


The Future Fashion Project dimensionalizes spring/summer fashion trends for shoppers through technology and social media.

1970s inspired tribal statements make up the hottest accessories trends of 2015. Check out our F/W 2015 Accessories Trend Report. Buyers will find all the MAGIC brands that have the best handbags, jewelry and small leather goods that fit into the fashion trends consumers want to buy!

Did you know that 95% of retail transactions still happen in-store and only 5% happen online? As a result, the retail store of the future is rapidly evolving. We attended the PSFK Conference for the Future of Retail 2015.

Foundational men's wardrobe staples that are high quality, could withstand shifting trends for decades to come and should last a lifetime. These are items that every man should own and every retailer selling menswear should offer.

We have created a buying guide to help you maximize your time at MAGIC in February 2015.

A look at how some retailers are taking inspiration from the traditional general store. How modern general stores are set up and what consumers like about them and buy from them.

MAGIC’s in-depth look at the state of omni-channel marketing and e-commerce for fashion brands and retailers in 2014 and 2015.

Millennials have become the most powerful, brand-savvy consumer group around the globe. These hyperconnected, collaborative consumers are not consumers of traditional media. They are not interested in traditional women's magazines like Cosmopolitan or reality TV shows like The Real Housewives of Orange County. Today’s millennials watch Netflix and skim BuzzFeed.

A look at why customers love shopping the stores of two of WWDMAGIC's most beloved brands. 

eBay and Rebecca Minkoff partnership explores technology integration; launches connected retail concept in SoHo.

In a marketplace as comprehensive as MAGIC’s, it can be cumbersome to find the brands you’re searching for, or stumble across the next big thing. That’s why our communities are strategically merchandised by category, so you can find what you want, faster. Take a peek at The MAGIC Show Floor Guide for February 2015.

Tips on how to maximize your effectiveness as a buyer at a fashion trade show.