Blogs tagged under PROJECT Womens

Accessories are on the rise, so we at MAGIC have reimagined the way you shop accessories to ensure your shopping trip is not only efficient, but fun! Check out our accessory destinations and some of the hottest women's accessory brands you can meet at MAGIC this February here.


Brand management relies heavily on its social platform. An online presence is key in setting apart a brand among the many. When it comes to the MAGIC brands that are thriving in the social media realm, many come to mind. Here we take a moment to highlight a few of those honing in on their specific approach in crafting their individual successes through such a complex yet necessary medium. 

Read more here >>

MAGIC is the leading fashion trade event in the industry, with 5,000+ brands to connect with from around the world. Get face-to-face with some of the biggest names in the industry, prominent thought leaders, and key influencers in fashion this August at MAGIC. Check out a sneak peek of some of our industry leaders here >>

By: Matte Black

Take the intricacies of business and merge it with an even more complex consumer and we are faced with the ever-changing that affect the successes of retail within the business of fashion. We explore what trends have worked of recent for retailers and how it remains the same or is changing?

Discover what's new at MAGIC

Looking for some new, fresh brands to stock your shelves? With 1,500+ up-and-coming brands at MAGIC, you’ll be able to discover all the new, trending and innovative product lines in one show. Check out all the fresh faces in fashion at MAGIC this August here.


We are so excited the holidays are here. After all, tis' the season to look and feel good with your friends and family. Take a look at some of our favorite women's styles for the holdays and be inspired.


A sneak peek into some of the big women's brands you can expect to see at MAGIC this February - 

For the Fall/Winter 2015 season, buyers in the Women's Contemporary vertical shopped three trends across ENK and WWDMAGIC White shows. Learn about them now!